Fundraising & Perseverance: Why Resilience Drives Success
Posted by: Allyson Spring Fundraising isn’t just about the money—it’s about belief, resilience, and unwavering commitment to a cause. Having worked most of my career in enterprise tech sales, I’ve seen firsthand how the most successful strategies require long-term relationship-building, strategic storytelling, and a relentless pursuit of measurable goals that increase short term wins and long term growth . The same principles apply to fundraising: you won’t always get a “yes” the first time—but perseverance turns a “no” into “yes” and goals into reality. For those of us deeply invested in causes like cancer research, veteran support, and government innovation, fundraising is personal. I know this because I’ve walked this road, fundraising for Leukemia & Lymphoma Society in memory of my father, Dr. Ken Moskowitz. And if there’s one thing I’ve learned, it’s that fundraising success isn’t about luck—it’s about showing up, refining your message, and never giving up, even when mo...